Fan Clubs have been around for over two months now. Are you using them to their full potential?
To get an inside look at what’s working and how to increase your subscriptions, I took a look at some of our top earners, the tactics they’re using, and what they have in common.
Now I’m passing on those lessons to you.
Let's break it down.
The obvious place to start – how much should you be charging for your fan club?
It’s not a cut-and-dry answer, but there is a rule of thumb:
The more you include, the more you should charge.
As you know, there are lots of things you can include in your Fan Club, like:
- Exclusive photos
- Exclusive videos
- Fan-only discounts on your for sale videos
- Text posts
- Custom perks
So if you’re keeping it simple, and just offering a discount and messaging, try a lower pricepoint, like $5-10/month.
If you’re offering the full package, you can push it up to $30/month or more.
And if you’re somewhere in the middle, try pricing your Fan Club around $12-15.
The easiest way to get new subscribers is to make sure people can find your Fan Club!
Try linking directly to your Fan Club instead of just to your profile.
On Modelhub, just add /fanclub/ to the end of your URL, like this:
On Pornhub, add this extension to the end of your URL: ?becomeafan=1
It should look like this:
By linking directly to your Fan Club, you're taking one more step out of the signup process. The easier you make it to sign up, the more likely people are to subscribe.
For your fans to justify the monthly cost of your Fan Club, you gotta keep ‘em engaged.
We’ve seen Fans unsubscribe when they don’t think they’re getting enough for their money.
This means posting new content regularly, engaging with fans through text posts, and answering messages.
If you wanna keep your subscriptions, make sure to give your fans their money’s worth. Try to engage with your fans in some way at least once a week!
The biggest draw for your Fan Club is exclusivity – the thrill of finding something that’s not available anywhere else.
So exclusive content is one of the best ways to get new subscribers, and to keep them subscribed.
Think about what you’ll offer in your Fan Club that’s special – that’s only in the Fan Club and nowhere else.
That might be videos – you could make every third or fourth video you produce exclusive to fans.
Or it might be messaging – maybe your Fan Club is the only way for your fans to interact directly with you.
You might also consider giving your fans early access to your videos – make ‘em Fan-exclusive for a month or two, then release to the general public.
Whatever it is, make sure it’s something special, and make doubly sure it’s not available somewhere else – especially not for free.
Acquisition vs Retention
In marketing, getting a new customer is called Acquisition. It’s super super important to get people in the door as new customers, new buyers and new fans.
But even more important is Retention – i.e., keeping a customer around. This matters most in subscription business models, like your Fan Club.
Don’t sacrifice one for the other. Both are important. But if you’re wondering where you should be focusing your attention, consider this:
To attract a new customer takes time and money. You need to convince them that you’re what they want to spend their money on. They need to be ready to pull out their credit card and enter their info. They’re looking at the thousands of other models out there and making their choice of who to subscribe to. There are a number of hurdles in your way.
But to retain a customer? They’ve already decided that you’re what they want to spend on. You’ve already captured their attention. They’ve already entered their payment info. The friction of retaining a customer vs. acquiring a new one is much, much lower.
So yes – make your fan club enticing. Make it worth signing up for. But above all, make it worth staying subscribed to!
Ok, that’s enough for today. Let’s recap:
1. Set a price that makes sense for what you’re offering
2. Post new stuff often enough that it’s worthwhile for your fans
3. Give ‘em exclusive stuff they can’t get anywhere else
4. Keeping a customer is easier than getting a new one
Keep these in mind when you’re building and maintaining your Fan Club, and you’ll be off to a good start.
We’ll follow up with expert-level Fan Club tips soon, so stay tuned for more marketing advice!